Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies

Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies

Author: Bobby Hewitt November 16, 2025 Duration: 33:30
"Send me a text" This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season. In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs. Learn the three layers of desire (functional, social, emotional)Why hope must be grounded in logic to workHow to use contrast and specifici...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 100

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Podcast Episodes
Supplement Discounting Strategy [not-audio_url] [/not-audio_url]

Duration: 28:33
"Send me a text" Finding the Right Balance Between Promotions and Everyday Pricing. After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to disco…
Understanding Supplement Buyer Segments To Get More Sales [not-audio_url] [/not-audio_url]

Duration: 33:06
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
Supplement Business: Inventory and Cash Flow Management [not-audio_url] [/not-audio_url]

Duration: 30:14
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
The Ultimate Funnel: Customer Referrals [not-audio_url] [/not-audio_url]

Duration: 13:24
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode [not-audio_url] [/not-audio_url]

Duration: 32:17
"Send me a text" After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business suc…
7 Key Ways To Market Supplements To Women Over 40 [not-audio_url] [/not-audio_url]

Duration: 16:34
"Send me a text" If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real sol…
Marketing Multi-Functional Supplements [not-audio_url] [/not-audio_url]

Duration: 15:34
"Send me a text" The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative…
Foundation of a High-Converting Supplement Brand [not-audio_url] [/not-audio_url]

Duration: 23:39
"Send me a text" In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope. If…