Revive your business with e-commerce - pitfalls to avoid and how to stand out

Revive your business with e-commerce - pitfalls to avoid and how to stand out

Author: Becom February 27, 2025 Duration: 14:36
In this episode, we explore the power of e-commerce as a game-changer for your business, whether you’re just launching your first webshop or looking to take your online presence to the next level. With Michael Van de Wouwer, Head of E-commerce Sales SMBs Belgium at Worldline, we uncover common pitfalls, actionable tips to help our audience stand out, and smart strategies to turn customers into loyal fans.

Tune in to e-commerce podcast series Becom for a grounded conversation about building and running online businesses. This isn't about abstract theory; it’s a direct line to the strategic and practical knowledge that actually works in today’s digital marketplace. As the Belgian e-business federation, Becom brings its core mission of fostering reliable, secure, and sustainable growth directly to the audio space, focusing on actionable insights and proven best practices. Each episode delves into the nuances of e-commerce, from marketing tactics and operational efficiency to embracing innovation and navigating international expansion. The discussions are designed to equip entrepreneurs, marketers, and business leaders with the tools they need to make informed decisions. You’ll hear honest explorations of what drives success, the challenges of scaling sustainably, and how to maintain a competitive edge. By listening to this podcast, you join a community focused on elevating the craft of online commerce, one practical insight at a time. The Becom podcast series serves as an essential resource for anyone committed to moving their digital business forward with clarity and confidence.
Author: Language: English Episodes: 10

e-commerce podcast series Becom
Podcast Episodes
Hoe Moi et Marie logistiek omboog van bottleneck naar booster [not-audio_url] [/not-audio_url]

Duration: 39:28
In deze aflevering duiken we diep in het groeiverhaal van Moi et Marie - een Belgische scale‑up die in recordtempo uit haar jasje groeide - en verkennen we hoe logistiek daarbij zowel een uitdaging als een gamechanger we…
From Trust To TikTok: Affiliate Marketing Gets Personal [not-audio_url] [/not-audio_url]

Duration: 24:50
[NL] De wereld van affiliate marketing verandert razendsnel. Wat vorig jaar nog prima werkte, is vandaag misschien al achterhaald. In deze aflevering duiken we in wat écht werkt in 2025 en wat je beter kunt loslaten. We…
E-commerce logistiek: slim en duurzamer verzenden [not-audio_url] [/not-audio_url]

Duration: 21:41
In 2024 kocht 96% van de Belgen ouder dan 15 jaar online en besteedde daar een kwart van hun uitgaven aan. Met die groei neemt ook de impact op het milieu toe. En klanten verwachten intussen dat je webshop duurzaam te we…
From pixels to performance: the power of packshots [not-audio_url] [/not-audio_url]

Duration: 26:33
-EN- In this episode, we’re discussing one of the most powerful tools for your webshop: visuals. Whether it’s sleek packshots, creative context photos, or dynamic videos, good visuals make all the difference. We’ll explo…
De kracht van Affiliate Marketing, online én offline [not-audio_url] [/not-audio_url]

Duration: 40:19
In deze aflevering onderzoeken we hoe je met affiliate marketing, in een combinatie van offline en online strategieën, je e-commerce verkoop kan stimuleren en naamsbekendheid kan vergroten. En we focussen daarbij op onze…
Drive loyalty with shipping around the corner and the world [not-audio_url] [/not-audio_url]

Duration: 26:55
In this episode, we’ll be talking about how a well-thought shipping strategy can make a difference and drive client loyalty. We deepdive in how shipping can differentiate a webshop in a competitive market and help gain t…