01. Inaugural Episode with Eddie Porrello, Director of Product Management at Amber Engine

In this inaugural episode of E-Commerce with Coffee?! we talk to our very own Eddie Porrello, Director of Production Management at Amber Engine. He hit the tech scene when Twitter was new (wow), and here he tells the story about how he wound his way to Amber Engine and PIM technology.

Of course, Eddie's passionate about e-commerce, starting with his verdant days in ads and marketing for online brands.

With experience in the commodity market after that, Eddie got deep into the algorithms and strategies behind e-commerce. That's what later pointed him to the software development world.

With that backdrop, Eddie talks about the changes that have popped up in e-commerce more recently and those that are yet to come. Don't miss out! Give the whole episode a listen.

What to listen for:

• Eddie worked for a firm with 30 million SKUs sold across 60-70 different channels, hear what that was like
• Eddie also has an interesting relationship with caffeine he wasn't shy to share!
• As a consumer, Eddie hasn't stepped foot in a grocery store for over a year thanks to the ease of delivery services, and he believes this model is more important than most realize
• PIM technology "then and now" is broken down in this episode, too
• Learn about the key "chapters" of market shifts Eddie defines
• Brand "personality" is also discussed as the most valuable asset brands have today

A love letter from our sponsor:

If you're a brand listening, and you can relate, don't stop here! Visit the Amber Engine blog for more tips, strategies, and insights to sell more online. We love e-commerce, and our product information software (PIM) and data enrichment strategies simplify and speed up your rollout to Amazon and other marketplaces. Our clients launch in weeks instead of months, eliminate the guesswork, and enable interdepartmental collaboration to drive a winning presence online.

Stay awesome,

Amber Engine