02. How to make it in today's e-commerce world with Jim Loden, VP of Sales at Petra Industries

02. How to make it in today's e-commerce world with Jim Loden, VP of Sales at Petra Industries

Author: Amber Engine May 25, 2021 Duration: 49:52

In this episode of E-Commerce with Coffee?! we talk to Jim Loden, Vice President of Sales at Petra Industries. Petra is a wholesale distributor that partners with omnichannel and e-commerce brands to supercharge their presence online.

Jim rolls into this episode with a wealth of experience to back him up. He’s been around the block for sure, and has spearheaded major strategic shifts at Petra (and for the clients they serve).

On E-Commerce with Coffee?! Jim starts off by talking about what’s at stake for brands in e-commerce. “If you choose not to participate in the e-commerce world,” he says, “you’re not going to make it.”

He makes one heck of a case to back that up.

Jim also talks about key partnerships, without which your brand’s profit margins seriously erode. Every channel (from Amazon to Home Depot) has different requirements for brands selling their products there, and it’s the strategic relationships that help you navigate those waters.


There's a certain kind of clarity that comes with the first sip of a morning coffee, and that's precisely the feeling E-Commerce with Coffee?! aims to capture. Hosted by Amber Engine, this isn't your typical dry business lecture. Instead, it pairs the complex, fast-moving world of online retail with the relatable ritual of a coffee break. Each episode feels like a candid conversation with an expert who gets both the big-picture strategy and the daily grind of running a brand in the digital marketplace. You'll hear practical insights and nuanced discussions that cut through the noise, offering actionable advice for brands looking to refine their approach, from product data management to customer experience and beyond. The tone is direct yet conversational, designed to feel like you're learning from a colleague rather than being talked at by a guru. It’s a podcast built for founders, marketers, and operators who want to level up their e-commerce knowledge without the jargon overload, all within the span of time it takes to enjoy a fresh cup. Tune in for a blend of deep dives and tactical tips that are as essential as your daily brew.
Author: Language: English Episodes: 56

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