In this episode of E-Commerce with Coffee?!, host Nate Svoboda interviews Chase Clymer of Electric Eye. The digital marketing master has worked from his unlikely origins in a rock band to the head of a marketing agency as a product of his insatiable desire to learn new strategies and optimizations for product-based businesses.
Perhaps a dash of nerdiness has helped, too.
Indeed, the very name Electric Eye comes from a beloved metal song—but don’t let that fool you, because Chase is the kind of guy you’d love to get a beer with but he also knows how to get down to business.
In this episode of the podcast, Chase talks through the principal benefits of using Shopify for product-based businesses. He also talks about his “Brand Scaling Framework,” which can be managed by his team at Electric Eye or by anyone else if applied correctly. The result? Month-over-month growth of all the metrics that matter, equating to a fatter bottom line.
Listen in for all of Chase’s insights on this episode of the podcast!
What to listen for:
- Chase first got into his marketing career as a freelancer, simultaneously helping a pal of his who was skilled but not as savvy on the business side of things. Chase helped him and, as a result, grew. Before they knew it, the two friends had started an agency together.
- “True service marketing is a whole different monster,” Chase points out as he talks about new trends on the horizon. Listen in for Chase’s insights on this trend and how to keep up with trends in general.
- “Our goals in the business keep evolving,” Chase says. This is the nature of digital marketing, because change happens so fast. With new technology comes new possibilities (and new KPIs for his clients).
- “Once you find a strategy that works, double down on it,” Chase says. Listen in to him explain why one funnel that works beautifully is so much better than 12 funnels that sort of work.
- “Product-market fit” is the hardest part of launching a business, Chase says. He then breaks this down in hugely relatable terms. “Just put blinders on until you have this figured out,” he says. “Until then, the rest is just noise.”
- Chase then digs into why he recommends Shopify over other platforms. He does point out, “the further you get away from the DTC model, the less Shopify makes sense for you.” Digging into which platform is right for what business is another question Chase dives deep into in the interview.
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