43. A PIM Story: Success In Numbers with Priscilla Carrick, Executive Director Of Operations at AutoExec

43. A PIM Story: Success In Numbers with Priscilla Carrick, Executive Director Of Operations at AutoExec

Author: Amber Engine November 28, 2022 Duration: 20:23
E-Commerce with Coffee?!
Business

A PIM Story: Success In Numbers

Intro

In this episode of E-Commerce with Coffee?!, we have a special interview with a behind-the-scenes look at one company's ROI for product information management (PIM) software. Priscilla Carrick, Executive Director Of Operations at AutoExec, Inc., joins host Nate Svoboda to talk about her and her team’s experience with the Amber Engine Next-Gen PIM as early adopters of the new software.

AutoExec, Inc. sells individual and hyper-niche components of "mobile desks" for people who drive constantly and pretty much work out of their cars. In the time Priscilla has worked for the company, they've gone from 53 to over 1,300 SKUs of hyper-personalizable mobile desk components. Listen in to learn how they did it and the role the next-gen PIM had to play.

YT Timestamps:

0:00-27  Intro

0:28-1:06 Introducing Priscilla

1:07-2:20 Priscilla’s take on caffeine

2:21-4:44 What life looked like before, and the discovery of PIM

4:45-5:57 Two years in, everything in hindsight

5:58-7:01 The PIM implementation process

7:02-7:59 Full onboarding to the PIM

8:00-9:09 Favorite—and least favorite PIM features

9:10-10:00 The scope of AutoExec’s digital channels

10:01-11:24 Data fidelity standards

11:25-16:34 What Priscilla says—no filters—about the PIM

16:35-17:47 The pie in the sky new PIM feature Priscilla wants

17:48-20:05 What else Priscilla is “tuned into” these days

20:06-20:23 Outro


There's a certain kind of clarity that comes with the first sip of a morning coffee, and that's precisely the feeling E-Commerce with Coffee?! aims to capture. Hosted by Amber Engine, this isn't your typical dry business lecture. Instead, it pairs the complex, fast-moving world of online retail with the relatable ritual of a coffee break. Each episode feels like a candid conversation with an expert who gets both the big-picture strategy and the daily grind of running a brand in the digital marketplace. You'll hear practical insights and nuanced discussions that cut through the noise, offering actionable advice for brands looking to refine their approach, from product data management to customer experience and beyond. The tone is direct yet conversational, designed to feel like you're learning from a colleague rather than being talked at by a guru. It’s a podcast built for founders, marketers, and operators who want to level up their e-commerce knowledge without the jargon overload, all within the span of time it takes to enjoy a fresh cup. Tune in for a blend of deep dives and tactical tips that are as essential as your daily brew.
Author: Language: English Episodes: 56

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