46. Finessing the Customer Journey From a Boat with Jo Caruana, Founder & CEO at Finesse Group

46. Finessing the Customer Journey From a Boat with Jo Caruana, Founder & CEO at Finesse Group

Author: Amber Engine January 23, 2023 Duration: 37:44

Finessing the Customer Journey From a Boat

Optimizing your brand’s customer journey can be challenging. That’s why we decided to bring on an expert to learn more.

Jo Caruana, founder, and CEO of Finesse Group, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how brands can drive sales by optimizing their customers’ journeys.

Throughout the interview, you’ll hear Jo’s views on working remotely on a boat, how to transform the customer experience and technologies she recommends, and more.

Grab your favorite brew and enjoy!

➡️ Timestamps:

0:00-0:27 Intro

0:28-0:57 Introducing Jo

0:58-2:30 How Jo takes her tea

2:31-5:20 How Jo works remotely on a boat

5:21-7:15 Jo’s background

7:16-9:50 How Jo’s team enhances the customer experience for clients

9:51-12:08 Impact of customer experience transformations on clients’ businesses

12:09-14:05 Why businesses work with Jo

14:06-16:31 Jo’s experience with Storybrand Guides

16:32-19:10 How customer journeys have evolved over time

19:11-21:19 Weak points businesses tend to have in their customer journey

21:20-23:21 What businesses are already doing well

23:22-26:10 Technologies to improve customer experience

26:11-29:09 How brands should think about content

29:10-30:37 Tips for brands that outsource content creation

30:38-32:42 Least effective forms of content

32:43-35:05 Realistic expectations for brands and their content strategies

35:06-37:03 The books that have had the biggest impact on Jo

37:04-38:12 How to contact Jo

38:13-28:30 Outro

💬 Get in touch with Jo at:

- LinkedIn https://www.linkedin.com/in/jo-caruana-content/

- Facebook https://www.facebook.com/jo.caruana12/

- Instagram https://www.instagram.com/jocaruana/

- Twitter https://twitter.com/jocaruana/

💬 Get in touch with Finesse Group at:

- Website https://byfinessegroup.com/

- LinkedIn https://www.linkedin.com/company/finessegroup/

- Facebook https://www.facebook.com/byfinessegroup

- Instagram https://www.instagram.com/byfinessegroup/

- Youtube https://www.youtube.com/channel/UCxWQyd4Mg9Lqvf0sw9CsMkA

#ecommercewithcoffee #customerjourney #remotebusiness #amberengine #podcast #ecommerce #ecommercetrends #remotework #customerexperience #contentstrategy #storybrand


There's a certain kind of clarity that comes with the first sip of a morning coffee, and that's precisely the feeling E-Commerce with Coffee?! aims to capture. Hosted by Amber Engine, this isn't your typical dry business lecture. Instead, it pairs the complex, fast-moving world of online retail with the relatable ritual of a coffee break. Each episode feels like a candid conversation with an expert who gets both the big-picture strategy and the daily grind of running a brand in the digital marketplace. You'll hear practical insights and nuanced discussions that cut through the noise, offering actionable advice for brands looking to refine their approach, from product data management to customer experience and beyond. The tone is direct yet conversational, designed to feel like you're learning from a colleague rather than being talked at by a guru. It’s a podcast built for founders, marketers, and operators who want to level up their e-commerce knowledge without the jargon overload, all within the span of time it takes to enjoy a fresh cup. Tune in for a blend of deep dives and tactical tips that are as essential as your daily brew.
Author: Language: English Episodes: 56

E-Commerce with Coffee?!
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