How to Clearly Communicate What You Do So People Actually Hire You
Author: Lori Harder | YAP Media
April 7, 2026
Duration: 15:29
Do people actually understand what you do, or are you losing opportunities because your message isn’t clear? In this episode, Chris and I break down why high level entrepreneurs struggle to communicate their value and how it’s quietly costing them clients, referrals, and growth. We share what we saw inside our Elite Mastermind with 7 and 8-figure business owners, and the 2 biggest gaps holding them back. We also give you a simple fill-in-the-blank formula that can instantly upgrade how you talk about your business. Get ready to simplify your message and own your expertise.
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HIGHLIGHTS
Why unclear messaging is costing you opportunities.
The “clear, not cute” rule that makes you easier to refer and hire.
Why high earners still struggle to explain what they do.
The decision that separates people who get chosen from those who don’t
Lessons from Mel Robbins and Vivian Tu on the power of repetitive branding.
The sentence that can instantly clarify your business.
What happens when you don’t position yourself as the expert.
RESOURCES
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow Chris: @chriswharder
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