How to Start From Scratch, Find Your Niche, and Build an Audience

How to Start From Scratch, Find Your Niche, and Build an Audience

Author: Lori Harder | YAP Media July 28, 2026 Duration: 16:07
If you had to start your business from zero today, where would you even begin? In this episode, Chris and I break down exactly what we would focus on if we lost our businesses, audiences, and platforms and had to rebuild from scratch. We share how we’d approach creating the right offer, getting in front of new audiences, and figuring out what actually gets people to pay attention and buy. Plus, we talk about one of the opportunities we see right now for building trust and becoming known for what you do. Tune in for the strategies we’d use to gain momentum, grow an audience, and build a profitable business from the ground up. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code EARN for up to 35% off your entire first order. HIGHLIGHTS The first thing Chris and I would do if we had to start from scratch. Why your first offer needs to solve a very specific problem. How posting more gives you faster feedback on what your audience wants. Why podcast guesting accelerates trust and authority. How to borrow other people’s audiences and turn listeners into your audience. Why becoming known for one specific thing helps you grow faster. RESOURCES Register for my FREE Million Dollar Guest Training HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

Hosted by entrepreneur and author Lori Harder, Earn Your Happy is a raw and relatable look at what it actually takes to build a meaningful life and business. This podcast lives in the messy middle ground between a bold vision and its realization, exploring the risks, the failures, and all those moments of doubt that nobody talks about on a polished highlight reel. Lori’s conversations are grounded in real experience-her own journey as a founder and host-and they cut through the noise of typical business advice. You’ll hear honest stories about the rollercoaster of chasing big goals, where laughter and vulnerability are just as important as strategy. It’s this authentic, no-BS approach that has resonated with so many, earning the show recognition as a top entrepreneurship podcast. Each episode feels like a candid talk with a friend who’s been there, offering not just inspiration but practical perspectives for navigating your own path. Tune in for a dose of reality that’s as motivating as it is genuine, proving that building something you love is never a straight line.
Author: Language: English Episodes: 50

Earn Your Happy
Podcast Episodes
3 Breakthroughs Every High Performer Needs (That Most Are Missing) [not-audio_url] [/not-audio_url]

Duration: 19:05
Have you ever felt like the people around you support you, but don't fully understand the version of you that's chasing bigger dreams? In this episode, Chris and I share 3 vulnerable conversations from our recent Elite E…
The 5-Part Strategy to Make Podcast Interviews Profitable [not-audio_url] [/not-audio_url]

Duration: 1:03:12
Can one podcast interview bring in customers for months or even years? In this episode, I talk about why podcast guesting is so much bigger than getting exposure and how to turn every interview into a strategic sales opp…
Starting Over After 22 Years Changed Everything with Ann Chikahisa [not-audio_url] [/not-audio_url]

Duration: 48:50
Do you ever feel like you’ve reached an age where you’re supposed to have your entire life figured out? In this episode, I sit down with jewelry designer Ann Chikahisa to talk about reinventing yourself at ANY age and be…
The Move Your Future Self Is Begging You to Make NOW [not-audio_url] [/not-audio_url]

Duration: 15:54
If you've been feeling stuck, chances are you don't need another small habit or tiny tweak. You need a move that changes who you are. In this Quickie, I'm sharing why the biggest breakthroughs in business and life come f…
How to Get in Front of 500,000+ Potential Customers for Free [not-audio_url] [/not-audio_url]

Duration: 19:55
Your next customers are already out there... you just haven't been showing up where they are. In this episode, Chris and I break down one of the most overlooked sales channels available today and why it has the potential…