How to Tell Stories That Make People Pay Attention & Buy

How to Tell Stories That Make People Pay Attention & Buy

Author: Lori Harder | YAP Media October 1, 2026 Duration: 26:05
You could have the perfect offer and still get ignored. In this episode, I’m sharing the (no longer) secret weapon that will grab more attention and make you more money in your business. Storytelling is one of the most valuable skills you can build as an entrepreneur. I break down what I’m learning from studying great storytellers, how the right story can make people care about something they would normally scroll right past, and why this skill can make your ideas, offers, and brand more memorable. Plus, I share the unexpected way practicing storytelling is changing how I experience my own life. Get ready to communicate your ideas in a way people actually remember, and make what you’re selling matter to the people you want to reach. Check out our Sponsors: Shopify - Launch your business before Black Friday, go to shopify.com/happy to start your free trial. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at meetfabric.com/EARN. Meetfabric.com/EARN. Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. HIGHLIGHTS How to make your ideas, offers, and expertise matter to the people you want to reach. The skill that can help you sell more, even as your business and offers evolve. How to turn ordinary experiences into memorable stories people actually want to hear. What separates people with incredible expertise who get overlooked from the ones people can’t stop watching. How to communicate your value in a way that makes people feel something instead of scrolling past. The overlooked habit that can give you an endless supply of stories to use in your content and business. How becoming a better storyteller can make your brand more memorable without needing a more exciting life. The unexpected way storytelling can help you become more present and interested in your own life. How to find meaningful stories in moments you normally wouldn’t think twice about. Why paying closer attention to your everyday life can change both the way you communicate and the way you experience it. RESOURCES Get on the waitlist for the next Million Dollar Guest at milliondollarguest.com to learn how to tell stories on podcasts that connect to your offer, move people, and help monetize your podcast. Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

Hosted by entrepreneur and author Lori Harder, Earn Your Happy is a raw and relatable look at what it actually takes to build a meaningful life and business. This podcast lives in the messy middle ground between a bold vision and its realization, exploring the risks, the failures, and all those moments of doubt that nobody talks about on a polished highlight reel. Lori’s conversations are grounded in real experience-her own journey as a founder and host-and they cut through the noise of typical business advice. You’ll hear honest stories about the rollercoaster of chasing big goals, where laughter and vulnerability are just as important as strategy. It’s this authentic, no-BS approach that has resonated with so many, earning the show recognition as a top entrepreneurship podcast. Each episode feels like a candid talk with a friend who’s been there, offering not just inspiration but practical perspectives for navigating your own path. Tune in for a dose of reality that’s as motivating as it is genuine, proving that building something you love is never a straight line.
Author: Language: English Episodes: 50

Earn Your Happy
Podcast Episodes
3 Breakthroughs Every High Performer Needs (That Most Are Missing) [not-audio_url] [/not-audio_url]

Duration: 19:05
Have you ever felt like the people around you support you, but don't fully understand the version of you that's chasing bigger dreams? In this episode, Chris and I share 3 vulnerable conversations from our recent Elite E…
The 5-Part Strategy to Make Podcast Interviews Profitable [not-audio_url] [/not-audio_url]

Duration: 1:03:12
Can one podcast interview bring in customers for months or even years? In this episode, I talk about why podcast guesting is so much bigger than getting exposure and how to turn every interview into a strategic sales opp…
Starting Over After 22 Years Changed Everything with Ann Chikahisa [not-audio_url] [/not-audio_url]

Duration: 48:50
Do you ever feel like you’ve reached an age where you’re supposed to have your entire life figured out? In this episode, I sit down with jewelry designer Ann Chikahisa to talk about reinventing yourself at ANY age and be…
How to Start From Scratch, Find Your Niche, and Build an Audience [not-audio_url] [/not-audio_url]

Duration: 16:07
If you had to start your business from zero today, where would you even begin? In this episode, Chris and I break down exactly what we would focus on if we lost our businesses, audiences, and platforms and had to rebuild…
The Move Your Future Self Is Begging You to Make NOW [not-audio_url] [/not-audio_url]

Duration: 15:54
If you've been feeling stuck, chances are you don't need another small habit or tiny tweak. You need a move that changes who you are. In this Quickie, I'm sharing why the biggest breakthroughs in business and life come f…
How to Get in Front of 500,000+ Potential Customers for Free [not-audio_url] [/not-audio_url]

Duration: 19:55
Your next customers are already out there... you just haven't been showing up where they are. In this episode, Chris and I break down one of the most overlooked sales channels available today and why it has the potential…