The Energy, Grit & Vision Behind Building a Celebrity Beauty Empire with Emma Willis

Ever wonder why some people seem to create opportunities everywhere they go while others wait to be chosen? In this episode, I’m breaking down what actually separates the women who “make it” from the ones who almost do. I sit down with celebrity makeup artist and founder of Contour Fossa, Emma Willis, to talk about the mindset, work ethic, and decisions that built a thriving career in one of the most competitive industries in the world. We dive into how to create opportunities instead of chasing them, built lasting client relationships that kept doors opening, and why your energy and attitude might be your greatest competitive advantage. Get ready to shift how you think about success, resilience, and what’s truly possible in your life and business. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.comGranola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don’t wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you’re a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Why you must tune out doubt to follow your vision. 06:30 What helps you get opportunities others never ask for? 11:45 How consistent follow-up creates opportunities others miss. 14:30 The manifestation habit that keeps you focused without burnout or comparison. 20:15 The mindset shift that turns freelance work into a scalable business. 23:00 Why successful entrepreneurs stop trying to do everything alone. 27:00 How investing in support creates bigger opportunities and freedom. 34:15 What kind of work ethic makes clients want to hire you again and again? 41:45 What are the 3 traits that create long-term success in any industry? 48:15 Why following your intuition matters more than outside opinions. 52:30 The life-changing health scare that reshaped Emma’s perspective overnight. 59:15 Why choosing gratitude helps you move forward faster. 01:02:00 What 8-year-old Emma would say seeing her life today. 01:09:45 How to connect with Emma or join her beauty team. RESOURCES Learn more about Contour Fossa Agency HERE! Register for the Built for Bigger Summit (FREE | March 10–12, 2026) HERE Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Emma: @emmawillishmu Follow Contour Fossa: @contourfossa