Turn Low-Ticket Offers Into Millions (The $27 Funnel That Built an 8-Figure Business) with Maria Wendt

Turn Low-Ticket Offers Into Millions (The $27 Funnel That Built an 8-Figure Business) with Maria Wendt

Author: Lori Harder | YAP Media December 8, 2025 Duration: 1:08:12
Traffic can solve any problem in your business. In this episode, I sit down with Maria Wendt, the founder of an 8-figure low-ticket education business with nearly 100,000 students. We talk about how you can leverage traffic, focus on one powerful offer, and scale without burning out. She shares her journey as a single mama, why she pivoted from high-ticket to low-ticket after having her daughter (and later divorce), how traffic and eyeballs became the foundation of her business, and how she scaled to $7–8.5M a year with $200 and under courses, all while running a very lean team and spending the majority of her time with her toddler. Get ready to work smarter, build sustainable income, and finally feel in control of your time and money. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.  HIGHLIGHTS 00:00 Why traffic and eyeballs solve every business problem. 04:00 How to calculate your daily traffic goal for consistent sales. 07:10 How do you build an 8-figure business with only low-ticket offers? 08:45 The pricing “dead zones” that kill online sales. 14:00 Why did you pivot to low-ticket after becoming a single mama? 18:00 The secret behind Maria’s 6%–25% conversion rates. 22:00 Why copy makes or breaks low-ticket success. 25:00 How $27 offers turn into $400 carts. 30:00 How to know what product your audience will actually buy. 34:00 How beginners monetize what they already know. 43:00 The exact daily posting formula that doubled Maria’s following. 49:00 How do you run an 8-figure business while spending most of your time with your toddler? 53:00 The “Rule of Five Ones” that creates 7-figure businesses. 56:00 Why is low-ticket the ultimate long-term scaling strategy? 01:00:00 Low-ticket vs high-ticket and who should use each. RESOURCES Visit Maria’s Website & Low-Ticket Courses Hub HERE! Build High-Converting Checkout Pages with SamCart Watch Maria on YouTube Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Maria: @maria.wendt

Hosted by entrepreneur and author Lori Harder, Earn Your Happy is a raw and relatable look at what it actually takes to build a meaningful life and business. This podcast lives in the messy middle ground between a bold vision and its realization, exploring the risks, the failures, and all those moments of doubt that nobody talks about on a polished highlight reel. Lori’s conversations are grounded in real experience-her own journey as a founder and host-and they cut through the noise of typical business advice. You’ll hear honest stories about the rollercoaster of chasing big goals, where laughter and vulnerability are just as important as strategy. It’s this authentic, no-BS approach that has resonated with so many, earning the show recognition as a top entrepreneurship podcast. Each episode feels like a candid talk with a friend who’s been there, offering not just inspiration but practical perspectives for navigating your own path. Tune in for a dose of reality that’s as motivating as it is genuine, proving that building something you love is never a straight line.
Author: Language: English Episodes: 100

Earn Your Happy
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