How One Idea Became an $80 Million Female Health Tech Company | Crystal Etienne

In this week’s episode of Earn Your Leisure, we sit down with Crystal Etienne (chatgpt://generic-entity?number=0), founder of Ruby Love (chatgpt://generic-entity?number=1), to break down how one idea turned into an $80 million FemTech company.

Crystal walks us through the early days of building her first prototype, the connection between diet and the menstrual cycle, and the exact steps it took to launch a FemTech brand in a market that many investors initially overlooked. She shares how Ruby Love scaled to over $1 million in revenue in under 15 months, raised $15 million in venture capital, and what founders don’t realize about control, board seats, and product-market fit after taking VC money.

We also get into the hidden challenges of raising capital, why scaling too fast can hurt your business, and the biggest mistakes founders make when chasing venture funding. Crystal opens up about changing the company’s name, launching products while running out of cash, creating a fund to invest in Black women, and why—if your goal is generational wealth—selling your company might be the smartest move. Plus, a real conversation on lifestyle costs, $8 million estates, and why Long Island is one of the toughest real estate markets in the country.

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