Building a Huge Social Media Following and Monetizing:  Russ Hutto with “Marching Band is Awesome” [Episode 17]

Building a Huge Social Media Following and Monetizing: Russ Hutto with “Marching Band is Awesome” [Episode 17]

Author: Fred McKinnon April 5, 2017 Duration: 0:00

Reading Time: 2 minutes

Welcome to Episode 17 of the E-BusinessOnline Podcast

Host & Speaker:  Fred McKinnon with guest, Russ Hutto
Topic:   Building a Social Media Following and Monetizing Niche Markets
Summary:  Join us as Fred interviews long time friend and business partner, Russ Hutto.  Russ grew an amazing following via social media in a unique market about “marching band”.  Hear how he grew his social media following to nearly 200,000+ fans across social media platforms.

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Follow Russ Hutto at:
www.MarchingBandIsAwesome

In this podcast Fred talks to Russ Hutto, creator and founder of the “Marching Band is Awesome” site and fan bases.  He created a special niche market in something he was passionate about – marching band.  Russ grew this niche market on Facebook to over 100,000 fans and over 60,000 fans on Instagram.  Using this market, he is able to sell merchandise (T-Shirts, Hoodies, etc) successfully while allowing him to travel, spend time with his boys, and work from anywhere there is wi-fi!   In addition, he used this market to pursue a dream to write a novel and enjoys the #1 spot on Amazon in his teen-fiction category.

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The post Building a Huge Social Media Following and Monetizing: Russ Hutto with “Marching Band is Awesome” [Episode 17] first appeared on eComCatalyst - Amazon, e-Commerce Growth Agency.


Navigating the world of online sales can feel like deciphering a constantly shifting map. eComCatalyst-Selling on Amazon FBA and e-Commerce is here to be your guide, offering a grounded perspective straight from the trenches. Hosted by Fred McKinnon, this podcast draws on the direct experience of running a full-service agency built by brand owners and founders. You'll hear practical discussions that cut through the noise, focusing on actionable strategies rather than just theory. Each episode tackles the real questions sellers face, from foundational setup on platforms like Amazon FBA and Shopify to adapting to emerging channels such as TikTok Shop. The conversations delve into operational management, marketing tactics, and interpreting the latest industry news that actually impacts your bottom line. It’s a resource for entrepreneurs at any stage who prefer lessons learned from hands-on experience over generic advice. By tuning in, you gain access to a mindset focused on building a resilient and adaptable business, not just chasing quick wins. This podcast serves as a regular dose of insight for anyone committed to the long-term work of growing a sustainable e-commerce venture.
Author: Language: en-us Episodes: 37

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