Getting YouTube Ads Right in 2026

Getting YouTube Ads Right in 2026

Author: Andrew Youderian | e-Commerce Entrepreneur June 12, 2026 Duration: 48:07

Is YouTube the most underrated paid channel for eCommerce brands right now? In this episode, I sit down with Brett Curry, founder of OMG Commerce, to break down exactly how seven- and eight-figure brands should be thinking about YouTube ads. Brett has been running YouTube campaigns for top D2C brands for years, and he reveals why YouTube looks terrible in most reporting tools… and why it's still absolutely worth the investment.

Listen in as Brett goes deeper on what a winning YouTube ad actually looks like, why the homepage often outperforms the product page for cold traffic, and how creative fatigue on YouTube compares to Meta. You'll also hear his takes on Google Shopping and Amazon in 2026, why branded search spend may be costing you more than it's worth, and how OMG uses geo holdouts and incrementality testing to prove what's actually working and not just what looks good on a dashboard.

 You can find show notes and more information by clicking here: https://tinyurl.com/4sufbwdk 

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For established e-commerce entrepreneurs running businesses at the seven-and eight-figure level, the day-to-day challenges shift from basic setup to complex scaling, leadership, and strategic pivots. The eComFuel Podcast speaks directly to this unique experience, serving as the audio companion to a respected private community. Founder Andrew Youderian, an e-commerce entrepreneur himself, leads conversations that bypass surface-level advice. Instead, he delves into the operational realities, financial strategies, and leadership decisions that matter when you're steering a sizable online enterprise. You'll hear from fellow founders and experts who have been in the trenches, discussing everything from sophisticated supply chain logistics and team management to personal sustainability and exit planning. This isn't about quick tips; it's about substantive, operator-led insights for those who have already found success and are focused on building something lasting and meaningful. Tuning into this podcast feels like gaining access to a candid mastermind, offering perspectives that are both pragmatic and forward-thinking for serious business owners.
Author: Language: en-us Episodes: 50

eComFuel Podcast
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