Inside the US-Made Textile Brand, Swaddelini

Inside the US-Made Textile Brand, Swaddelini

Author: Andrew Youderian | e-Commerce Entrepreneur June 19, 2026 Duration: 44:54

What does it take to build a manufacturing brand from scratch with your own machines, your own team, and your own two hands? In this episode, Liz Hilton, inventor, founder, and owner of Swaddelini, shares how she turned a sleepless night as a new mom into a US-made baby swaddle brand powered by 3D knit technology.

Listen in as Liz shares the wild ride of going viral on TikTok, doubling capacity at the wrong time, and watching sales drop by nearly 50% before bouncing back stronger than ever. She unpacks eight months of traditional PR, firing her marketing agency over a disconnected Google Tag, and partnering with a programmer who now runs her paid ads with a custom attribution model she actually trusts. Plus, you'll get the story behind Holding Mother, her long-form documentary reframing the postpartum experience, and why she believes the best marketing is simply showing up for moms.

 You can find show notes and more information by clicking here: https://tinyurl.com/n2yww3xr

Interested in our Private Community for 7-Figure Store Owners? Learn more here.  


For established e-commerce entrepreneurs running businesses at the seven-and eight-figure level, the day-to-day challenges shift from basic setup to complex scaling, leadership, and strategic pivots. The eComFuel Podcast speaks directly to this unique experience, serving as the audio companion to a respected private community. Founder Andrew Youderian, an e-commerce entrepreneur himself, leads conversations that bypass surface-level advice. Instead, he delves into the operational realities, financial strategies, and leadership decisions that matter when you're steering a sizable online enterprise. You'll hear from fellow founders and experts who have been in the trenches, discussing everything from sophisticated supply chain logistics and team management to personal sustainability and exit planning. This isn't about quick tips; it's about substantive, operator-led insights for those who have already found success and are focused on building something lasting and meaningful. Tuning into this podcast feels like gaining access to a candid mastermind, offering perspectives that are both pragmatic and forward-thinking for serious business owners.
Author: Language: en-us Episodes: 50

eComFuel Podcast
Podcast Episodes
Your Money, Your Responsibility - Financial Mastery Commandment #1 [not-audio_url] [/not-audio_url]

Duration: 26:58
What happens when you outsource your financial understanding just a little too much? In this episode, I'm kicking off an eight-part series on financial mastery for store owners by diving into what I believe is the single…
Everyone's Shouting "Use AI!" No One Talks About ROI. [not-audio_url] [/not-audio_url]

Duration: 48:44
How can eCommerce founders actually use AI to save time, reduce costs, and build leverage—without getting lost in hype or gimmicks? In this episode, I sit down with Kevin Williams, founder of Ascend Labs and long-time EC…
Bootstrapping from $5 to $50M in 3 Years [not-audio_url] [/not-audio_url]

Duration: 57:16
How do three college friends go from a Greek food cart to nearly $50 million in revenue selling hemp-derived THC products—all while being blocked from traditional advertising channels? In this episode, I sit down with An…
Predictions for 2026 [not-audio_url] [/not-audio_url]

Duration: 59:17
What will 2026 look like for eCommerce founders, investors, and operators? In this episode, I sit down with Bill D'Alessandro for our annual predictions, breaking down what we believe is coming next across AI, advertisin…
Reviewing Our 2025 Predictions [not-audio_url] [/not-audio_url]

Duration: 42:16
How accurate were our eCommerce predictions of 2025 and which ones completely missed the mark? In this episode, I sit down with longtime friend of the show and industry heavyweight Bill D'Alessandro. Bill returns to help…