Investing 95% of Profits Outside Your Business -  Case Study with Michael Jelliff

Investing 95% of Profits Outside Your Business - Case Study with Michael Jelliff

Author: Andrew Youderian | e-Commerce Entrepreneur June 26, 2026 Duration: 45:43

If your eCommerce store shut down tomorrow, how long could you survive on everything else you've built? In this episode, Michael Jelliff, owner of Geekstands.com, reveals how he built one of the leanest, most profitable eCommerce operations around (an intentionally small, three-person team that throws off serious cash) and then did something most founders don't: pulled nearly all of it out and invested it elsewhere.

Listen in as Mike shares the experience that shaped his entire financial philosophy, how he thinks about diversifying profits into both public and private markets, and why his passive investments now generate more income than his eCommerce business. You'll also hear his 12-year-old pricing formula that keeps him at a 99% in-stock rate, how he manages pricing across 11 marketplaces, and what he's weighing as he considers whether to sell the business entirely.

You can find show notes and more information by clicking here: https://tinyurl.com/mru8e8em

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For established e-commerce entrepreneurs running businesses at the seven-and eight-figure level, the day-to-day challenges shift from basic setup to complex scaling, leadership, and strategic pivots. The eComFuel Podcast speaks directly to this unique experience, serving as the audio companion to a respected private community. Founder Andrew Youderian, an e-commerce entrepreneur himself, leads conversations that bypass surface-level advice. Instead, he delves into the operational realities, financial strategies, and leadership decisions that matter when you're steering a sizable online enterprise. You'll hear from fellow founders and experts who have been in the trenches, discussing everything from sophisticated supply chain logistics and team management to personal sustainability and exit planning. This isn't about quick tips; it's about substantive, operator-led insights for those who have already found success and are focused on building something lasting and meaningful. Tuning into this podcast feels like gaining access to a candid mastermind, offering perspectives that are both pragmatic and forward-thinking for serious business owners.
Author: Language: en-us Episodes: 50

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