How One Thing Leads to Another (ft. Andrew Herzog) | Ep. 113

How One Thing Leads to Another (ft. Andrew Herzog) | Ep. 113

Author: Educated Guess May 15, 2020 Duration: 1:23:31

On this installment of "Well Read.", we share a dialogue with artist, designer, and studio owner--Andrew Herzog. 

Andrew is a multidisciplinary conceptual artist and designer. He’s a partner at School, a design studio founded by two designer-engineer-artist-types. His artworks have occupied museums, galleries, and city streets. He was previously a co-founder and partner at HAWRAF - a design and technology studio, and is an alum of Google’s Creative Lab.

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His artwork explores the relationship between the viewer and art, creative accessibility, and prioritized sight. His projects in public space manifest as installations and interventions. In the interest of establishing an accessible language for his work, he utilizes materials, methodologies, and tools that are commonplace and comprehensible.

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In 2018, Herzog painted a meter wide, one-kilometer diameter circle around the National Museum of Art of Romania. In 2019, the Franklin Institute of Philadelphia funded his interactive public installation, Blue Sky Or Sky Blue?. Also in 2019, Herzog completed two of his “A Communal Line” collective public installations at the High Museum of Art in Atlanta, Georgia and the A4 Museum in Chengdu, China

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His former design studio HAWRAF studio was started in NEW INC., the New Museum's incubator program. HAWRAF was known for creating honest and interesting interactive work for their clients and self-initiated projects.

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Prior to HAWRAF, he led projects at the Google Creative Lab dealing with AI, creative tools, and accessibility. Before all of that, he worked stretches at Sagmeister & Walsh and R/GA. He is also a professor at the School of Visual Arts in New York.


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What began as a public lecture series has evolved into a space for deep, meandering conversation. Educated Guess :: A Liberal Arts School for the Future extends the work of its parent research organization, which has always been preoccupied with how we live alongside our own creations-be they digital machines, pervasive images, or the sprawling cities we call home. This podcast picks up the thread from those original talks, which connected with tens of thousands of people worldwide, and delves further into the textures of design practice, the narratives of art history, and the ongoing project of personal growth. Each episode feels like a curated seminar for the curious, avoiding easy answers in favor of thoughtful exploration. You’ll hear discussions that examine why our built environments shape our behavior, how visual culture informs our understanding, and where the human element persists within increasingly automated systems. It’s a continuation of that foundational idea: a liberal arts education, unbound by campus walls, focused squarely on the forces designing our tomorrow. Tune in for a podcast that treats complexity as a feature, not a bug, and offers a genuinely educated guess at what comes next.
Author: Language: English Episodes: 100

Educated Guess :: A Liberal Arts School for the Future
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