How to Find a Repeatable Client-Service Process | Ep. 86

How to Find a Repeatable Client-Service Process | Ep. 86

Author: Educated Guess March 13, 2020 Duration: 35:05

Lately, we've been studying ad agencies a lot. Part of what we've learned is that "designers" (with a capital D) often try to carve out a unique value for themselves as artists, multidisciplinarians, or outliers that cannot and should not be boxed in.

Most people approach this problem by assigning themselves a role in a creative agency in hopes that they will stop being pushed around. Some of these names might include:

  • Comms Planner (engagement planner, channel planner, connections)
  • Brand Planner (strategist, account planner, planner)
  • Digital Strategist (seo, ad mgmt, channel optimization)
  • Creative Director
  • Art Director
  • Copywriter

Yet, at the end of the day, small to medium businesses want to know whether you are a builder or a seller. So, really, they don't care what you call yourself. 

Don't worry - today, we outline a 3-step approach to find a repeatable client-service process. We'll talk at length about:

  1. The essential questions you should be answering for your clients
  2. The types of people that you need to have at the table
  3. A case study to prove the effectiveness of this framework 

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What began as a public lecture series has evolved into a space for deep, meandering conversation. Educated Guess :: A Liberal Arts School for the Future extends the work of its parent research organization, which has always been preoccupied with how we live alongside our own creations-be they digital machines, pervasive images, or the sprawling cities we call home. This podcast picks up the thread from those original talks, which connected with tens of thousands of people worldwide, and delves further into the textures of design practice, the narratives of art history, and the ongoing project of personal growth. Each episode feels like a curated seminar for the curious, avoiding easy answers in favor of thoughtful exploration. You’ll hear discussions that examine why our built environments shape our behavior, how visual culture informs our understanding, and where the human element persists within increasingly automated systems. It’s a continuation of that foundational idea: a liberal arts education, unbound by campus walls, focused squarely on the forces designing our tomorrow. Tune in for a podcast that treats complexity as a feature, not a bug, and offers a genuinely educated guess at what comes next.
Author: Language: English Episodes: 211

Educated Guess :: A Liberal Arts School for the Future
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