Episode 1 - Marketing Has Failed

Episode 1 - Marketing Has Failed

Author: Mathew Sweezey April 30, 2019 Duration: 22:25
Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.

Mathew Sweezey's Electronic Propaganda Society isn't your typical business podcast. It's a focused, nine-part mini-series that digs into a provocative premise: the widespread failure of modern marketing. Instead of offering superficial tips, it confronts why so many strategies fall flat in today's digital landscape and outlines a necessary path forward. Recognized with a 2019 Hermes Platinum Award, this series is crafted specifically for those in marketing and brand management who feel constrained by outdated playbooks and are actively seeking a rebellious new perspective. Within each episode, you'll hear a direct analysis of systemic flaws and practical, innovative ideas designed to help brands genuinely break through the noise. The conversation moves beyond theory to address the tangible shifts required in management and execution. For marketers tired of the same old conversations, this podcast serves as both a critique and a constructive guide, pushing listeners to rethink their foundational approaches to connecting with an audience.
Author: Language: English Episodes: 7

Electronic Propaganda Society
Podcast Episodes
Episode 2 - Welcome To The Infinite Era [not-audio_url] [/not-audio_url]

Duration: 23:39
The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the worl…
Episode 3 - The Fault In Our Stars [not-audio_url] [/not-audio_url]

Duration: 23:29
Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.
Episode 4 - Context Replaces Attention [not-audio_url] [/not-audio_url]

Duration: 20:51
In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
Episode 5 - Breaking Out For Big Wins [not-audio_url] [/not-audio_url]

Duration: 19:46
In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of ma…
Episode 6 - The Power of Purpose [not-audio_url] [/not-audio_url]

Duration: 23:47
Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new wor…
Episode 7 - All Consumers Are Changed [not-audio_url] [/not-audio_url]

Duration: 21:28
The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.