Expanding Digital Keys, Accelerating Automotive Storage, and AGI

Expanding Digital Keys, Accelerating Automotive Storage, and AGI

Author: Embedded Computing Design July 10, 2025 Duration: 51:29

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In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies.

To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events

Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is more critical than ever, and how AI is reshaping autonomy and control within vehicles.

But first, Rich, Ken, and Tiera kick things off with a conversation on Artificial General Intelligence, what it could mean for the tech landscape, whether companies should pursue it, and whether something that powerful is even achievable.


For more information, visit embeddedcomputing.com


Tune in to Embedded Insiders for a genuine conversation about the intricate world of electronics and system design. This isn't a dry lecture; it's a lively discussion led by Tiera Oliver and Ken Briodagh from Embedded Computing Design, who bring their editorial expertise directly to the microphone. They sit down with seasoned veterans from the field, creating an atmosphere that feels more like a insightful chat between colleagues than a formal presentation. Within each episode, you'll hear these experts unpack the latest trends, break down industry news, and examine new products shaping domains like embedded systems, IoT, automotive tech, and security. Whether you're a hardware design engineer, a software developer, or an academic, this podcast cuts through the noise to deliver practical insights and forward-looking analysis. The focus remains squarely on the technical realities and innovations that professionals encounter daily, making complex topics in physics and engineering accessible and engaging. For anyone building the technology of tomorrow, this series offers a valuable perspective straight from the insiders who are doing the work.
Author: Language: English Episodes: 100

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