Zimri T. Hinshaw from Rheom Materials

Zimri T. Hinshaw from Rheom Materials

Author: collide. February 4, 2025 Duration: 54:15

Plastic doesn’t have to be the villain of the story anymore, Rheom Materials is flipping the script. From brewing kombucha to brewing up a whole new way of thinking about sustainable plastics, they’re proving that bio-based, biodegradable materials can hold their own against petrochemical giants. In this chat, you’ll hear about the wild ride from Zimri T. Hinshaw’s beginnings to Rheom’s breakthrough materials that work with existing manufacturing setups, why Houston’s energy hub is a hot spot for climate tech, and what it takes to scale a startup that’s shaking up an industry. If you’ve ever wondered how innovation meets practicality in the fight against plastic waste, this one’s for you.


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Click here to view the episode transcript.

00:00 - EnergyTech Nexus Ad
00:16 - Intro
00:24 - Rio Materials
02:18 - Moving Away from Plastic
05:26 - Scaling with Existing Infrastructure
08:12 - Customer Collaboration at Rio Materials
16:15 - Keeping Costs Competitive
20:00 - Bio-based vs. Petrochemical Pricing
21:35 - Rebranding to Rheom Materials
27:15 - Differentiating Rheom Materials
30:45 - Insights from Customer Testing
33:09 - Why Choose Houston?
35:45 - Building Houston's Future
37:46 - Lessons for Investors in Hard Tech
43:29 - Tips for New Entrepreneurs
45:20 - Getting Involved in Startups
49:27 - Future Plans for Realm
51:03 - Future Plans for Cove

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They say everything's bigger in Texas, including the challenges and opportunities presented by climate change. That's precisely why Houston has become a surprising epicenter for the global energy transition. In H-Town, the fourth largest city in the United States, a new wave of entrepreneurs is converging, partnering with established industry titans to forge the technologies that will slash emissions and power a low-carbon future. This is the landscape explored in Energytech Startups, a podcast from collide. that goes straight to the source. Hosts Nada Ahmed and Jason Ethier sit down with the very people driving this change-the founders, investors, and innovators who are building companies at the intersection of energy and technology. Each conversation digs into the real work: the engineering breakthroughs, the complex business models, and the hard-won lessons from the front lines of a sector undergoing massive transformation. It’s a direct line to the strategies and stories shaping the future of energy, making this podcast an essential listen for anyone curious about the business and investment dynamics behind building a sustainable world. You’ll hear frank discussions about funding, scaling, and the practical realities of bringing a transformative idea to market, all set against the backdrop of a city historically known for oil and gas now betting big on its own reinvention.
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