Episode 127: Inside the Media Engine: What Startups Get Wrong (and Right) About Press

Episode 127: Inside the Media Engine: What Startups Get Wrong (and Right) About Press

Author: Thomas Ohr July 22, 2025 Duration: 27:39
In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News). Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast. Takeaways 1. AI is changing the way content is created and optimized for search engines. 2. Traditional media still plays a crucial role in curating and contextualizing news. 3. Startups should connect their stories to current events for greater relevance. 4. Hyperbole in pitches can turn people off; authenticity is key. 5. Understanding the audience and what content works for them is essential. Chapters 00:00 Introduction to EU Startups Podcast 02:59 The Evolving Landscape of Startup Media 06:06 The Importance of Personal Connection in Media 08:56 Insights from the European Startup Media Landscape Infographic 12:00 What Makes a Compelling Startup Story? 18:00 Building Relationships Beyond Coverage 19:50 Trends in Startup Content and Media 24:00 The Future of Startup Media 25:54 Rapid Fire Questions and Closing Thoughts Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #media

Hosted by Thomas Ohr, the EU-Startups Podcast pulls back the curtain on the continent's most dynamic and innovative companies. This isn't about abstract theory; it's a direct line to the founders, investors, and operators who are actually building the future across European cities. Each conversation digs into the tangible details-the early struggles for funding, the strategic pivots, the challenges of scaling across borders, and the personal journeys behind the headlines. You'll hear candid stories about what works and what doesn't in the intersecting worlds of technology and business, offering real insights for entrepreneurs at any stage and anyone curious about the mechanics of startup culture. As the audio companion to the leading online magazine EU-Startups.com, this podcast delivers depth and context you won't find elsewhere, turning each episode into a practical case study. Tune in for an authentic, unvarnished look at the ideas and people driving Europe's entrepreneurial landscape forward.
Author: Language: English Episodes: 100

EU-Startups Podcast
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