Episode 137: Sergio González: CEO & Co-Founder of Remuner – Fixing Broken Incentives with AI Sales Compensation

Most growth teams run on incentives. Most incentives run on… spreadsheets, guesswork, and disputes. In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Sergio González, CEO & Co-Founder of Remuner—the AI-powered sales compensation platform that turns commissions from confusion into a growth system. Fresh off a €5.5M Seed (led by Seaya, with Pear VC and others), Remuner is expanding globally and doubling down on AI to become Europe’s reference platform for sales compensation. We unpack: – Why incentives break (misalignment, opacity, manual ops) – How AI nudges help reps maximize earnings (and hit targets) – Why transparency kills shadow accounting and builds trust – The power of no-code plan design (business teams, not IT) – What “global by design” means for currency/compliance/culture – The future: compensation as a strategic, data-driven growth lever Takeaways: – Automation + AI turn commissions from manual to strategic – Transparency builds trust and ends shadow accounting – Fix sales/comp cycle misalignment to unlock growth – No-code design = faster changes, fewer IT bottlenecks – AI nudges guide reps to maximize earnings, in real time – “Global by design” matters: currency, compliance, culture – Compensation is becoming a data-driven growth lever Chapters: 00:00 Introduction to Remuner and Sergio González 01:29 What Remuner Actually Does (in plain English) 02:34 Why Transparency is the Trust Engine 04:01 Designing Effective, Fair Compensation Plans 06:14 Predicting Paychecks with Confidence 08:51 Before & After: A Customer Turnaround Story 11:10 AI Compensation Manager: Nudges & Insights 13:49 Ending Disputes & Shadow Accounting 15:57 No-Code Plan Design (No IT Dependency) 18:36 Global Compensation: Currency & Compliance 20:28 The Strategic Future of Compensation 23:32 Rapid Fire with Sergio If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #sales