Episode 143: Rebecka Löthman Rydå: General Partner at Norrsken Evolve – Building Resilient And Sustainable Europe

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Rebecka Löthman Rydå, General Partner at Norrsken Evolve. Rebecka calls herself a nerd at heart passionate about supporting early stage founders building transformative companies that tackle meaningful problems. She's an investor in over 30 companies like Truecaller, through Zenith (IPO $2b), Funnel (series C $66m), TrusTrace (series B $25m), Formulate (exit to Relex) and Zound Industries (now Marshall exit at $1b). Norrsken Evolve is a new €57M oversubscribed pre-seed fund backing founders building Europe’s resilient and sustainable future. It’s an evolution of Norrsken Accelerator—since 2021 they’ve backed 80 startups—now doubling down with €250k upfront + follow-on, a world-class in-person sprint, and a top-tier advisory network. We dig into: • Europe’s “defining moment” and the courage founders need now • What Evolve looks for at pre-seed (problem-obsession, resilience, honesty) • Why storytelling + direct feedback beat vanity metrics at day-zero • Hiring truths (why a Founder’s Associate / Chief of Staff early can 10x output) • How “resilience” gets real across energy, logistics, cities, food, health & society Takeaways: – Pre-seed is courage + clarity: narratives matter more than noisy metrics. – Back problem-obsession, not just credentials. – Resilience = real-world stress-tests, not buzzwords. – Hiring a Founder’s Associate early saves the CEO from context collapse. – Direct, fast feedback compounds founder learning. Chapters: 00:00 Introduction to Evolve & AI Bubble Discussion 03:08 How Evolve Works 06:04 Courage in European Innovation 08:58 Founder Traits: Problem-Obsession & Grit 12:02 Hiring & Early Team Dynamics 15:06 Fundraising & Metrics at Pre-Seed 17:56 Radical Candor: Feedback & Transparency 20:58 Resilience & Sustainability in Practice 23:03 Sector Impact & What’s Next 24:02 Final Thoughts & Rapid Fire If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #funding #sustainability #business #technology