2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

Author: Bizzabo March 10, 2025 Duration: 49:14

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention.

The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes.

Here's what you'll hear about in this conversation:

  • How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness.

  • How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events.

  • How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events.

For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
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