Achieving Event Scalability with Standardization, Localization, and Continuous Learning with Mathias Sondermann

Achieving Event Scalability with Standardization, Localization, and Continuous Learning with Mathias Sondermann

Author: Bizzabo July 24, 2023 Duration: 21:34

In this episode, Mathias Sondermann talks about SAP's Sapphire and embracing standardization for scalability, the importance of localization, and the power of continuous learning.

Meet Senior Director of Events Mathias Sondermann, who has been with SAP for more than 15 years. In this episode, he takes us into SAP's largest customer-facing event, Sapphire, and does a bit of cultural globetrotting as he discusses the power of standardization, regional adaptation, and continuous learning — all in the name of promoting innovation and enabling scalability. 

Here is a sneak peek of what you'll hear about in this conversation:

  • How standardizing certain aspects of events gives teams space to innovate at scale 

  • The importance of localization and tailoring events to regional and cultural nuances 

  • How collaboration, knowledge sharing, and continuous learning can improve the quality of events across the industry

Mentioned in This Episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
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