Breaking Down Event Trends, Budgets, and Engagement with 6sense

Breaking Down Event Trends, Budgets, and Engagement with 6sense

Author: Bizzabo February 17, 2025 Duration: 30:34

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences.

Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity.

Here's what you'll hear about in this conversation:

  • Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences.

  • The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives.

  • How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-budgets-6sense


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cracking the Case of Generational Trends in Events with Sarah Gannon [not-audio_url] [/not-audio_url]

Duration: 28:28
In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the impor…
Knowledge Sharing is the New Networking with Christine Renaud [not-audio_url] [/not-audio_url]

Duration: 27:09
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactiona…
Amplifying event energy with Michael Barclay II [not-audio_url] [/not-audio_url]

Duration: 28:56
In this episode of Event Experience by Bizzabo, Rachel interviews Michael Barclay II, executive vice president of experiential at Essence Ventures, about his career and the critical role of experiential marketing in cons…
Crafting your career in the events industry with Mike Frost [not-audio_url] [/not-audio_url]

Duration: 38:09
This episode of Event Experience by Bizzabo, hosted by Rachel Moore, features a conversation with Mike Frost, founder of Expocast. Together, they discuss the challenges and opportunities in the recruitment sector of the…
Making Meltwater Summit Magical for Marketers with Jessica Connolly [not-audio_url] [/not-audio_url]

Duration: 34:19
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphas…
Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran [not-audio_url] [/not-audio_url]

Duration: 44:32
In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimiza…