Building Influencer and Partner Relationships While Crafting Immersive Experiences with Mike Allton

Building Influencer and Partner Relationships While Crafting Immersive Experiences with Mike Allton

Author: Bizzabo August 14, 2023 Duration: 25:18

In this episode, Agorapulse Head of Strategic Partnerships Mike Allton dives deep into his experience as an event producer and his journey from virtual events with influencers to hosting the Agency Summit with more than 3,000 attendees. 

Mike shares insights into marketing tactics and relationship ROI, emphasizing the importance of talking to the target audience to understand their challenges and create events that address their needs.

 

Here's what you'll hear about in this conversation:

 

  • Why it's crucial to focus on your event's target audience, understand their challenges, and tailor content accordingly

  • How using prerecorded content for virtual events can reduce stress and potential issues on the day of the event — plus its role in content repurposing

  • How collaborating with brand partners can help with lead generation and promotion

Mentioned in This Episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
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