Crafting captivating events with industry veteran Yvonne McNair

Crafting captivating events with industry veteran Yvonne McNair

Author: Bizzabo November 6, 2023 Duration: 22:12

In this episode, we sit down with Yvonne McNair, the Chief Experience Officer and Founder of Captivate Marketing Group. A two-time Emmy-nominated event producer with 20 years of experience in the events industry, McNair shares her journey from the music industry to establishing her own business. 

McNair — one of our 2022 Top Event Experience Leaders — is known as a powerhouse behind the scenes, closing deals and sculpting entertainment — one exquisite experience at a time. She has worked with some of the biggest names and brands in the entertainment industry, from grassroots organizations to Fortune 500 companies to A-List artists.

Tune in to hear McNair share her thoughts about the impact of 2023 on the events industry, the challenges posed by the pandemic, and the evolution of events during her storied career. Yvonne also touches on her experiences producing concerts and festivals, the influence of technology on events, and her hopes for the industry's future.

Here's what you'll hear about in this conversation:

  • The evolution of events, the rise in event technology, and the power of social and digital channels 

  • How the pandemic forced event professionals to think outside the box and adapt to new ways of executing events and creating contingency plans

  • The need for creativity and innovation to ensure the most impactful audience engagement and experiences

Mentioned in This Episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Building an iconic festival experience with SXSW's Hugh Forrest [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental eve…
2024 event trends and insights from the industry's top leaders [not-audio_url] [/not-audio_url]

Duration: 49:57
Join us as we dive into the future of event planning! This episode explores event trends and insights for 2024, particularly conscious conferencing, DE&I, sustainability in event planning, the evolving dynamics of sponso…
Navigating Event Tech and Sustainability with Adam Parry [not-audio_url] [/not-audio_url]

Duration: 26:06
In this episode, Adam Parry, the Cofounder and Editor of Event Industry News, shares his extensive experience and insights into the evolving world of event technology and sustainability. He discusses the triumphs and cha…
Harnessing AI in event management with Atlassian's Josh Shepherd [not-audio_url] [/not-audio_url]

Duration: 24:04
In this episode, Josh Shepherd, the Head of Event Technology and Innovation at Atlassian, delves into the evolving landscape of event technology. With a rich background working for companies like Microsoft, BW Events Tec…
How the Financial Times event team drives growth at scale [not-audio_url] [/not-audio_url]

Duration: 39:53
This episode — which aired recently as a webinar — provides a deep dive into the strategic world of event management, spotlighting the strategies and experiences of FT Live, the event arm of the Financial Times. Managing…
What's changed (and what hasn't) about in-person gatherings [not-audio_url] [/not-audio_url]

Duration: 52:12
Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo's in-person B2B conference survey from June 2023. In…