DMA Events On AI-Powered Trade Show Activations

DMA Events On AI-Powered Trade Show Activations

Author: Bizzabo August 17, 2026 Duration: 38:05

Richard Foltys, founder of DMA Events, has produced more than 1,500 brand activations for companies like Red Bull, Disney, Barbie, and FIFA. In this episode of Event Experience Podcast, he joins host Rachel Moore to break down which AI-powered trade show activations are working right now, from personalized trading cards to AI-generated photo experiences, and why booth staffing and signage often decide whether an activation draws a crowd or gets crickets.

Foltys also unpacks the 18 month novelty window he sees with robotics, how QR code based activations scale lead capture without extra booth space, and his prediction that augmented reality glasses will reshape how attendees interact with a booth. A practical listen for anyone planning next year's trade show presence.

For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/rich-foltis-dmaevents-ai-trade-show-activations


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

Event Experience
Podcast Episodes
Beyond the Budget with Ashley Casal [not-audio_url] [/not-audio_url]

Duration: 28:09
In this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the…
Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada [not-audio_url] [/not-audio_url]

Duration: 46:41
In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events…
Cracking the Case of Generational Trends in Events with Sarah Gannon [not-audio_url] [/not-audio_url]

Duration: 28:28
In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the impor…
Knowledge Sharing is the New Networking with Christine Renaud [not-audio_url] [/not-audio_url]

Duration: 27:09
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactiona…