Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes

Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes

Author: Bizzabo January 13, 2025 Duration: 26:33

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees.

Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved an 80% app adoption rate, demonstrating the effectiveness of using a centralized platform for session registration and communication. Sydney also discusses the potential of AI in post-event communication to maintain engagement and improve future events.

Here's what you'll hear about in this conversation:

  • How to utilize event technology to enhance attendee experiences and streamline communication.

  • The importance of regularly reassessing and updating your event tech to ensure it meets current needs and capabilities.

  • How to engage with attendees post-event using personalized content and AI-driven tools to maintain community and gather feedback.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/forbes-event-technology


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
How Authentic Hospitality Creates Awe for Gen Z Event Guests [not-audio_url] [/not-audio_url]

Duration: 37:40
In this episode of Event Experience by Bizzabo, Quinn Burnell, a seasoned hospitality and entertainment leader with experience in cruise lines and luxury events, dives into the power of emotional intelligence and authent…
How Codarity Helps Event Pros Escape Feast-or-Famine Revenue [not-audio_url] [/not-audio_url]

Duration: 39:29
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned fro…
How Wealth.com Uses Micro Events and AI to Drive Deeper Engagement [not-audio_url] [/not-audio_url]

Duration: 30:57
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dan Bolton, Head of Marketing at Wealth.com, to explore how micro events are reshaping the event marketing landscape. Dan shares why these…
Scaling Micro Event Strategies with AI [not-audio_url] [/not-audio_url]

Duration: 38:23
In this episode of Event Experience by Bizzabo, host Rachel Moore explores how micro events, paired with AI, are transforming the way event professionals drive engagement and ROI. Guests Amanda-Lynn Porta and Dan Bolton…
Creating Transformative Event Experiences and Leveraging AI with ISG [not-audio_url] [/not-audio_url]

Duration: 35:08
In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today's most effective events are…
Demand Generation Strategies and AI Integration with DocuSign [not-audio_url] [/not-audio_url]

Duration: 31:11
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create exp…
From Event Data to Pipeline Gold: 6sense's Take on Proving ROI [not-audio_url] [/not-audio_url]

Duration: 28:49
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today's AI-driven landscape. EJ shares how aligning mar…