From Friction to Flow: Axon's Event Registration Tactics

From Friction to Flow: Axon's Event Registration Tactics

Author: Bizzabo July 21, 2025 Duration: 33:57

On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration.

Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction.

From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to:

  • Customize registration flows for multi-location or complex events

  • Make paid registration seamless with value-driven messaging and flexible payments

  • Simplify group signups and justify costs with downloadable templates

  • Continuously refine your process with an attendee-first mindset

Whether you're planning large conferences or niche webinars, Samantha's advice will help you rethink and elevate your registration strategy.

For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

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