How Brella Is Shaping Virtual 2.0 Events

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Mark Mallchok, event experience strategist and co-founder of Brella.

With over 30 years in the industry, Mark shares how events have evolved from traditional in-person formats to what he calls the "Virtual 2.0" era, where engagement, production quality, and accessibility take center stage.

He challenges common assumptions, including the belief that in-person events are always more effective and that virtual events inevitably lead to Zoom fatigue. Instead, Mark explains how virtual experiences have expanded access, enabling participation across geographies and budgets in ways that weren't previously possible.

The conversation explores how event planners can create more compelling digital experiences by prioritizing audience engagement over content volume. Mark encourages planners to think like broadcasters, focusing on storytelling, pacing, and production value, while also drawing inspiration from creators outside the events industry.

He also addresses the role of AI in event production, noting that while technology can enhance execution, human connection and storytelling remain at the core of memorable experiences.

This episode is packed with practical insights for planners looking to adapt, experiment, and elevate their virtual events in a rapidly changing landscape.

What you'll learn: 

• Why virtual events can be more inclusive and scalable than in-person experiences

• How to design engaging virtual sessions that avoid fatigue and hold attention

• Why treating virtual events like broadcast productions leads to better results
  

For transcripts, mentions, and more, visit: https://www.bizzabo.com/brella-virtual-event-strategy