Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech

Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech

Author: Bizzabo January 27, 2025 Duration: 36:18

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events.        

Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation.

 

Here's what you'll hear about in this conversation:

  • How understanding your event's strategy and goals helps you to select the right technology stack.

  • How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges.

  • How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/bw-events-tech-attendee-experience

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

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