Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Author: Bizzabo February 12, 2024 Duration: 37:13

Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience. 

Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable experiences — aka micro-events — that foster genuine connections and trust. For Panyukhina, these smaller events contrast with larger-scale events where such personal engagement is often lacking.

 

She also shares her approach to experience marketing, which encompasses events, account-based marketing (ABM), partner marketing, and community building. The conversation also delves into the logistical and strategic aspects of organizing micro-events. 

Here's what you'll hear about in this conversation:

  • The macro impact of micro-events in creating lasting relationships and trust with target accounts

  • Why small-scale events require a deeper audience understanding and a focus on creating comfortable, engaging environments

  • How collaboration with sales teams and internal stakeholders is crucial for aligning event goals with broader business objectives

Mentioned in this episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Creating Sensory-Friendly Event Spaces with Calm Nest Collective [not-audio_url] [/not-audio_url]

Duration: 27:38
In this episode of Event Experience by Bizzabo, host Rachel Moore speaks with Nika Brunet, founder of Calm Nest Collective, about designing sensory-friendly, inclusive event spaces. Nika shares how her background in soci…
How Brella Is Shaping Virtual 2.0 Events [not-audio_url] [/not-audio_url]

Duration: 41:01
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Mark Mallchok, event experience strategist and co-founder of Brella. With over 30 years in the industry, Mark shares how events have evolve…
Building Event Success Beyond Tech with Smart Event Academy [not-audio_url] [/not-audio_url]

Duration: 39:10
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Jen Santos, Founder of Smart Event Academy, to unpack what truly drives successful events beyond just technology. Drawing on her background…
How On Sale Group Markets Events in the Attention Economy [not-audio_url] [/not-audio_url]

Duration: 27:25
In this episode of Event Experience by Bizzabo, host Rachel Moore speaks with Dawn Farrow, founder of On Sale Group, about the realities of marketing live experiences in today's attention economy. Dawn shares her unconve…
How Devex Uses Events to Shape Brand Reputation and Drive Change [not-audio_url] [/not-audio_url]

Duration: 28:45
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Margaret Richardson, Chief of Staff and Senior Director of External Relations at Devex, to explore how events can shape brand reputation an…
Mastering the Art of Emceeing with 360 Degree Emcee [not-audio_url] [/not-audio_url]

Duration: 36:23
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Sara Deacon, experienced emcee and CEO of 360 Degree Emcee, to explore the often-misunderstood role of an emcee in delivering standout even…
How Event Pros Can Use AI to Plan Smarter and Work Better with Glean [not-audio_url] [/not-audio_url]

Duration: 31:18
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Chris Duke, Head of Brand Experiences at Glean, for a conversation on how AI is reshaping the events industry. Drawing on his experience lea…