Turning Event Data into Business Wins with AWS, Encore, and 6Sense

Turning Event Data into Business Wins with AWS, Encore, and 6Sense

Author: Bizzabo April 14, 2025 Duration: 49:34

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success.

The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively.

Here's what you'll hear about in this conversation:

  • How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback.

  • Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process.

  • How to use technology and data to measure event success and communicate results effectively to stakeholders.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cracking the Case of Generational Trends in Events with Sarah Gannon [not-audio_url] [/not-audio_url]

Duration: 28:28
In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the impor…
Knowledge Sharing is the New Networking with Christine Renaud [not-audio_url] [/not-audio_url]

Duration: 27:09
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactiona…
Amplifying event energy with Michael Barclay II [not-audio_url] [/not-audio_url]

Duration: 28:56
In this episode of Event Experience by Bizzabo, Rachel interviews Michael Barclay II, executive vice president of experiential at Essence Ventures, about his career and the critical role of experiential marketing in cons…
Crafting your career in the events industry with Mike Frost [not-audio_url] [/not-audio_url]

Duration: 38:09
This episode of Event Experience by Bizzabo, hosted by Rachel Moore, features a conversation with Mike Frost, founder of Expocast. Together, they discuss the challenges and opportunities in the recruitment sector of the…
Making Meltwater Summit Magical for Marketers with Jessica Connolly [not-audio_url] [/not-audio_url]

Duration: 34:19
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphas…
Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran [not-audio_url] [/not-audio_url]

Duration: 44:32
In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimiza…