Well In France On Curated Event Design

Well In France On Curated Event Design

Author: Bizzabo September 7, 2026 Duration: 38:57

Curated event design beats scale, says Dominique Farrar, founder of the Paris-based wellness community Well in France. Before starting her own community, Farrar spent 15+ years building B2B communities at Yelp, Spendesk, and Quantive, scaling a CFO network from 2,000 to 10,000 members at Spendesk.

In this episode, Farrar joins host Rachel Moore to explain why curating who's in the room matters as much as curating the content, how she niched Well in France into a community for international women in Paris, where AI helps event planning and where it flattens creativity, and why word of mouth beats paid acquisition even though it's harder to measure. A useful listen for anyone rethinking scale versus relevance in their event strategy.

For transcripts, quotes, and more, visit: www.bizzabo.com/podcast/dominique-farrar-curated-event-design


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

Event Experience
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