FOUNDER #24. Events & Festivals Are The Future - Dodge Woodall

FOUNDER #24. Events & Festivals Are The Future - Dodge Woodall

Author: Dodge Woodall April 17, 2026 Duration: 46:08

What kind of founder remortgages their house and signs a ten-year personal guarantee to keep a live event alive? Founder Dodge Woodall gets asked about building a million-ticket festival, why live experiences are beating digital, and what it really takes to outlast the competition.


Why live experiences are more powerful and more needed than ever, how Dodge went from selling queue jump tickets as a ten-year-old to building a festival that has sold over a million tickets across nearly two decades, and why, in a world of doomscrolling and digital everything, getting people in a room together is becoming the most valuable thing you can offer.

Dodge also opens up about remortgaging his house, signing a ten-year personal guarantee, and the brutal reality of what it actually takes to build a live event that survives long after the competition has disappeared.


  1. Why live events create a connection that digital can never replicate
  2. From selling queue jump tickets at ten to a million-ticket festival
  3. The financial risks and personal guarantees behind building live events
  4. Why ego and chasing big names destroy promoters
  5. Becoming a creator, not a consumer, in a world of doomscrolling


If you're a Founder and would like to come on the podcast, then you can apply on the link here 👉 DodgeWoodall.com/guest


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Dodge Woodall hosts Eventful Lives, a podcast built on the simple premise that everyone has a remarkable story if you know where to look. Since launching in 2020, he’s sat down with over 350 guests from an incredibly wide spectrum of life, creating a unique blend of conversation that spans business, culture, and true crime. One episode might feature a music legend recounting life on the road, while the next delves into the mindset of a former SAS soldier or the gritty realities shared by someone from the criminal underworld. This variety is the show's signature, offering listeners unexpected connections between the worlds of elite entrepreneurship, high-stakes sports, health, and nightlife promotion. The conversations are less about formal interviews and more about uncovering the pivotal moments-the events, decisions, and turning points-that truly define these fascinating lives. With a global audience tuning in from 187 countries, this podcast has found a dedicated following by consistently delivering raw, human stories you won't hear anywhere else. It’s a place where the drive to build a business empire and the lessons from a life on the edge are given equal weight, all through Dodge’s engaging and curious perspective.
Author: Language: English Episodes: 50

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