FOUNDER #40. £8M Sports Travel Mogul: "I Watched A Million Pounds Evaporate" - Ian Kerr

FOUNDER #40. £8M Sports Travel Mogul: "I Watched A Million Pounds Evaporate" - Ian Kerr

Author: Dodge Woodall July 15, 2026 Duration: 1:21:30

If you're a Founder and would like to come on the podcast, then you can apply on the link here 👉 https://dodgewoodall.com/guest


Ian Kerr built one of the UK's leading sports travel businesses, growing an independently booked trip to watch cricket in South Africa into an £8 million operation trusted by the BBC, national press and high-profile clients.


But behind the success lies a story of sacrifice and resilience. Years of relentless travel strained his health and his marriage, before the pandemic forced refunds, redundancies and the collapse of the business, and a later crypto venture he'd poured a year into fell apart overnight. Rather than walk away, Ian rebuilt, channelling 17 years of industry knowledge into Follow On Sport, an AI-first travel company for the next generation of travellers.

He reflects on entrepreneurship, resilience, and the lessons learned from building - and rebuilding - a life around the thing he loves most.


This is the eventful life of Ian Kerr


Follow Ian's story:


Facebook: https://www.facebook.com/people/Follow-On-Tours/61574230554772/

Instagram: https://www.instagram.com/followon.tours/

X: https://x.com/followontours?s=11&t=EzMcLELZXmruHHVa71QRSA

LinkedIn: https://www.linkedin.com/company/follow-on-tours/

TikTok: https://www.tiktok.com/@followon.tours

Website: https://www.followontours.com/


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Dodge Woodall hosts Eventful Lives, a podcast built on the simple premise that everyone has a remarkable story if you know where to look. Since launching in 2020, he’s sat down with over 350 guests from an incredibly wide spectrum of life, creating a unique blend of conversation that spans business, culture, and true crime. One episode might feature a music legend recounting life on the road, while the next delves into the mindset of a former SAS soldier or the gritty realities shared by someone from the criminal underworld. This variety is the show's signature, offering listeners unexpected connections between the worlds of elite entrepreneurship, high-stakes sports, health, and nightlife promotion. The conversations are less about formal interviews and more about uncovering the pivotal moments-the events, decisions, and turning points-that truly define these fascinating lives. With a global audience tuning in from 187 countries, this podcast has found a dedicated following by consistently delivering raw, human stories you won't hear anywhere else. It’s a place where the drive to build a business empire and the lessons from a life on the edge are given equal weight, all through Dodge’s engaging and curious perspective.
Author: Language: English Episodes: 50

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