Episode 16: Digital Fundraising in Non-Profits [Jodie Ou from Doing Good Digital]

Episode 16: Digital Fundraising in Non-Profits [Jodie Ou from Doing Good Digital]

Author: Carmen Leung & Kayla Quijas May 1, 2023 Duration: 26:24
Everything Non-Profit
BusinessNon-profit

Join us as we discuss digital fundraising for non-profit organizations with Jodie. In this episode, we cover essential strategies, including A/B testing in emails, segmenting your audience, and tracking KPIs. We also explore scaling existing strategies with Blackbaud Luminate and provide concrete examples of successful and failed fundraising campaigns. 


Jodie Ou is a communications and fundraising professional. She has 5+ years of experience managing projects and stakeholders across non-profit, retail, and marketing industries.

As a Digital Fundraising Consultant at Doing Good Digital, Jodie works with esteemed non-profits across North America to elevate and maintain their digital fundraising practices with the goal of raising funds and awareness to support their unique missions. 


➡️ Reach out to Jodie

Email: jodie@doinggoodagency.com


➡️ Blog posts and resources on fundraising from Doing Good Digital:

https://www.doinggoodagency.com/


➡️ Connect with Jodie on LinkedIn

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HOSTS:

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➡️ Connect with Kayla on LinkedIn

Email: puget.Info@pmv.org


Hosted by Carmen Leung and Kayla Quijas, Everything Non-Profit is a conversation grounded in the real, often messy, journey from being a contributor within an organization to steering its direction. As co-founders of Puget Sound Project Management Volunteers (PMVPS), they bring a unique dual perspective: they run a non-profit themselves, dedicated to linking skilled project managers with mission-driven organizations, and they've navigated the trenches of operational work. This podcast digs into that full spectrum. You'll hear candid discussions about the tactical challenges of day-to-day operations, the strategic shifts required for leadership, and the human elements of managing teams and missions on a tight budget. It’s not about theory, but applied wisdom. Each episode draws from Carmen and Kayla's direct experience building PMVPS and their work with various organizations, offering listeners a relatable and practical look at what it truly takes to make an impact. Tune in for a genuine resource that feels more like a conversation with seasoned colleagues than a lecture, perfect for anyone invested in the business of doing good.
Author: Language: en-us Episodes: 20

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Everything Non-Profit
Podcast Episodes
Episode 15: Behind the Scenes of a Non-Profit (Social Media) [not-audio_url] [/not-audio_url]

Duration: 25:48
Cheers to our 15th episode milestone!This time, Kayla and Carmen discussed setting up their non-profit's social media platforms. They covered the benefits of having a strong social media presence, analyzed the different…

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