ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI

If you’ve ever felt that most marketing advice skims the surface without showing you the actual numbers, ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI might be what you’ve been looking for. Hosted by Sundar Swaminathan, who led Brand Data Science at Uber and writes the ExperiMENTAL newsletter, this podcast digs into the specific frameworks and calculations that turn marketing from a cost center into a measurable growth engine. Instead of vague theories, each conversation delivers concrete ROI breakdowns and scalable strategies drawn directly from the experiences of leaders at companies like Uber, Google, and Faire. The focus here is on the practical mechanics-how to set up tests, interpret data, and allocate budget for maximum impact. It’s designed for B2C marketers, founders, and analysts who are done with guesswork and want to build strategies grounded in real-world evidence. Tuning in, you’ll hear candid discussions about what actually moved the needle, what failed, and the playbooks that can be adapted to your own challenges. This isn’t about inspirational stories; it’s a hands-on resource for anyone ready to make data-informed decisions that scale.