FSS Episode 498: "What's working right now, when it comes to bidding, and a new campaign idea"

FSS Episode 498: "What's working right now, when it comes to bidding, and a new campaign idea"

Author: Discover how to optimize your Facebook marketing and produce more web traff December 31, 2018 Duration: 5:40

In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a "Best of Campaign"   to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day. 

Key Takeaways!

0:20 -  Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising.  Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so. 

0:53 -  Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas. 

1:10 -  Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost. 

1:33 -  Kim is happy to announce that the costs of come down, and now they are some $6 per lead.  Kim mentions they are getting a triple number of leads in pre-day at this costs.  And in the new year, they might increase the daily ad spend to  20% until that level out.  

 

2:19  -  Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven't check. It is a good time to see if you can get into the game now. 

 

2:30  -  Kim share about a new campaign they are implementing, she is calling it the "Best of Campaign." Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year. 

 3:31 -  Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates. 

4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost. 

 

Resources Mentioned in this Episode


If your Facebook ads feel like shouting into a void, you’re not alone. Facebook Sales Strategies with Kim Walsh Phillips cuts through the noise with direct, practical advice from an expert who’s built a career on real results. Kim, the award-winning CEO of Elite Digital Group, doesn’t deal in vague theories. Instead, she delivers focused, actionable tactics designed to transform your social media presence into a consistent source of qualified traffic and sales. Each episode of this podcast is deliberately concise-between five and thirty minutes-packed with insights you can implement immediately. You’ll hear discussions on refining your targeting, crafting compelling ad copy, and optimizing your entire funnel to improve return on investment. It’s about moving beyond mere likes and shares to generate genuine leads and revenue, distinguishing your business in a crowded marketplace. For entrepreneurs and marketers who need clarity and direction, this series serves as a reliable resource for turning Facebook’s complex platform into a straightforward sales channel. Tune in for a no-fluff approach to digital marketing that prioritizes your bottom line.
Author: Language: English Episodes: 100

Facebook Sales Strategies with Kim Walsh Phillips
Podcast Episodes
FSS Episode 574: "The Truth about Marketing on Facebook" [not-audio_url] [/not-audio_url]

Duration: 6:56
Resources Mentioned in this Episode Powerful Professionals The Audience Builder Blueprint Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live
FSS Episode 573: "Facebook Group Challenge, Part 4" [not-audio_url] [/not-audio_url]

Duration: 22:59
Resources Mentioned in this Episode Powerful Professionals The Audience Builder Blueprint Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live
FSS Episode 572: "Facebook Group Challenge, Part 3" [not-audio_url] [/not-audio_url]

Duration: 23:42
Resources Mentioned in this Episode Powerful Professionals The Audience Builder Blueprint Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live
FSS Episode 571: "Facebook Group Challenge, Part 2" [not-audio_url] [/not-audio_url]

Duration: 21:33
Resources Mentioned in this Episode Powerful Professionals The Audience Builder Blueprint Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live
FSS Episode 570: "Facebook Group Challenge, Part 1" [not-audio_url] [/not-audio_url]

Duration: 23:03
Resources Mentioned in this Episode Powerful Professionals The Audience Builder Blueprint Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live
FSS Episode 569: "How to Run A 7-Figure Promotion" [not-audio_url] [/not-audio_url]

Duration: 8:42
Resources Mentioned in this Episode Powerful Professionals Facebook Page The Kim Walsh Philips Instagram 10X Followers Challenge Launch Academy Live