How to Post Less on Social Media For More Business (Katie Brinkley and Jason Barnard)

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. Katie Brinkley is revolutionizing social media marketing with her "less is more" approach. With more than 19 years of experience, Katie has developed a unique 4-post strategy that helps clients achieve more growth while posting less. This groundbreaking method utilizes Katie’s platform-agnostic storytelling tactics tailored to each brand’s goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands the evolution of social media. With a blend of journalism and social media expertise, Katie helps her clients target their ideal audience and efficiently achieve measurable results. The more visible you are on the various social media platforms and regularly post engaging content, the more your business will flourish. But how true is that in this day and age? It's essential to recognize that quality is often more important than quantity. If you focus on creating valuable and relevant content that resonates with your ideal audience, you can achieve significant engagement and growth for your business even with fewer posts. In this episode, Katie Brinkley and Jason Barnard discuss the idea of “less is more” when it comes to posting on social media and how this can actually benefit your business. Katie provides brilliant knowledge on tailoring messages for different social media platforms by focusing on specific audience demographics and behaviors. Katie shares her expertise on why it's important to know your audience and how you can use tools like Metricool to gain targeted audience insights. As always, the show ends with passing the baton… Katie wonderfully passes the virtual baton to next week’s super awesome guest, Dennis Yu. What you’ll learn from Katie Brinkley 00:00 Katie Brinkley and Jason Barnard 01:50 Katie Brinkley’s Brand SERP and Knowledge Panel 02:24 Katie Brinkley’s Search Generative Experience Result 02:10 How Does Kalicube Pro Platform Work? 03:48 Which is the Best Social Media Platform for You? 04:30 How Do You Get the Demographic Data of Followers on Social Media? 05:40 What is Metricool?  06:57 How Do You Position Your Messaging Based on Your Social Media Demographic Data? 09:29 How Can Posting on Two Different Social Media Platforms With Two Different Ideas Not Affect Workload? 10:30 Why is it Important to Focus on the Right Social Media Platforms with Your Ideal Clients? 11:40 How Can AI be Used to Identify Customer Personas for Social Media Platforms? 17:18 What is Katie's Four-post Strategy? 17:27 First Post: Identifying the Problem That People are Not Aware 19:00 Second Post: Carousel Post  20:40 Third Post: Community Building Post 22:53 Why is Community Building Important in Social Media? 24:28 Fourth Post: Asking People to Take Action 26:59 How Does an Efficient Social Media Strategy Help With Branded Search? 28:22 Passing the Baton: Katie Brinkley to Dennis Yu This episode was recorded live on video December 26th 2023