E59: Do I have to be ruthless in business?

There's a certain kind of energy that comes from deciding to finally build something of your own, a mix of defiance, excitement, and sheer nerve. That's the raw, unfiltered space where you'll find Fck It I'm Starting A Business | StartUps | Entrepreneurship. Hosted by Hena, a former PR professional who's stepped away from the corporate playbook, this podcast is a real-time audio diary from the trenches of a new venture. Each episode pulls back the curtain on what it actually feels like to go from idea to execution, documenting the wins, the inevitable stumbles, and the practical lessons learned in real time. You'll hear honest reflections on the mental shifts required, the logistical hurdles of getting started, and the tips that only emerge from direct experience. It’s less of a polished lecture and more like having a candid conversation with a friend who’s figuring it out as she goes, making this podcast a compelling companion for anyone who has ever thought, "I could do that," but needs that push to begin. Tune in for a dose of relatable momentum and the reminder that sometimes, you just have to start.