Episode 255: DIY PR: How to Create Media Worthy Pitches for your Wellness Business with Monica Spoelstra

Episode 255: DIY PR: How to Create Media Worthy Pitches for your Wellness Business with Monica Spoelstra

Author: Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist October 8, 2024 Duration: 1:01:08
Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka, and today we have a special guest joining us—Monica Spoelstra, a PR expert and holistic health coach. In this episode, we’re taking a look at how business owners can learn to be their own PR agency and take charge of their media presence. Monica and I talk about the key differences between marketing and PR, explore earned vs. paid media, and highlight some common mistakes businesses make when it com...

Running a small business in the wellness space is a deeply personal journey, full of unique challenges that blend professional ambition with a passion for health. Female emPOWERED: Winning in Business & Life meets you right in the middle of that journey, offering a grounded space for conversation. Hosted by Christa Gurka, a health and fitness business strategist with clinical expertise as a physical therapist, this podcast moves beyond simple tips to explore the real integration of a sustainable business and a fulfilling life. Each episode feels like a candid discussion with a knowledgeable friend who understands the specific pressures faced by women owning boutique fitness studios, wellness practices, or physical therapy clinics. You’ll hear practical strategies for operations and growth, but also honest talk about mindset, leadership, and defining success on your own terms. The focus is on building something that not only generates revenue but also sustains your own energy and values. This is for the entrepreneur who is ready to move from just showing up to truly thriving, with a clear path to getting paid what you're worth. Tune in for a blend of expert insights and relatable stories that aim to empower every facet of your life.
Author: Language: en-us Episodes: 100

Female emPOWERED: Winning in Business & Life
Podcast Episodes
Episode 287: Should You Ditch Class Packages? [not-audio_url] [/not-audio_url]

Duration: 36:16
In this episode of the Female Empowered podcast, host Christa Gurka breaks down the financial and operational differences between class packages and membership models for fitness and wellness businesses. While class pack…
Episode 286: The Case for Memberships in Your Fit Biz [not-audio_url] [/not-audio_url]

Duration: 35:24
Welcome back to another episode of the Female Empowered podcast! In this week’s solo episode, I’m diving into one of my favorite topics: membership models and how they can be a game-changer for fitness, wellness, and hea…
Episode 285: How Being "Booked Out" Leads to Being "Burnt Out" [not-audio_url] [/not-audio_url]

Duration: 44:58
In this episode of the Female Empowered Podcast, Christa Gurka explores a common but often misunderstood challenge in the wellness and fitness business world: what happens when being “fully booked” starts working against…
Episode 284: Your Best Instructor Just Quit - Now What [not-audio_url] [/not-audio_url]

Duration: 28:46
In this episode of the Female emPOWERED Podcast, host Christa Gurka tackles one of the more stressful realities of being a business owner — when a rockstar team member gives notice. Whether it’s an instructor, therapist,…