The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

Author: Ryan Hanley March 12, 2026 Duration: 59:49

Spartan philosophy, built in the black-ops lab of business: https://linktr.ee/ryan_hanley

You're making money, but you're missing your life.

George Rivera scaled his e-commerce business to $20 million, but he was working 80-hour weeks and missing his son's childhood. He was "cash rich and time poor." Then, he made a radical shift. Two years later, his business hit $50 million, and he never worked more than 30 hours a week.

In this episode of Finding Peak, George breaks down his "Buyback Time Formula." We discuss the exact steps to stop being the bottleneck in your business, why "delegating" is actually ruining your company, and the harsh reality of how we train our families to ignore us.

If you're tired of the grind and want your life back without sacrificing growth, this is the blueprint.

In this episode, we cover:

  • The wake-up call that changed George's life (and Ryan's vulnerable moment)
  • Why you are "cash rich but time poor"
  • The difference between delegating and transferring ownership
  • How to audit your calendar and eliminate $50/hr tasks
  • The "Absence Rehearsal Test" to prep your business for your vacation
  • Why your kids don't care about your money


Connect with George Rivera:


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Spartan philosophy, built in the black-ops lab of business: https://linktr.ee/ryan_hanley



This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.

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Ryan Hanley hosts a conversation that lives at the intersection of ambition and practical reality. Finding Peak w/ Ryan Hanley is built on the idea that meaningful progress-in business, in personal development, in life-often requires a slightly unreasonable perspective. Each episode delves into the mechanics of power, not as an abstract concept, but as a tangible tool for building something worthwhile. The discussions explore leverage, examining how individuals can amplify their efforts and influence to create disproportionate results. You’ll hear from guests who have applied these principles in diverse fields, dissecting their journeys, their strategic decisions, and the mindsets that allowed them to push beyond conventional limits. This isn't about quick fixes or superficial success stories; it's a deep, often challenging, look at the frameworks that enable exceptional outcomes. The podcast provides a space for nuanced dialogue where ideas from education, self-improvement, and raw business strategy collide. Listeners will find themselves equipped with new ways of thinking about their own goals and the paths to achieve them, all through conversations that are as substantive as they are engaging. Tune in for a regular dose of actionable insight from those who operate at the edge of what's possible.
Author: Language: English Episodes: 100

Finding Peak w/ Ryan Hanley
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