Go-to PR Strategies for 2026

Go-to PR Strategies for 2026

Author: Firebrand February 12, 2026 Duration: 48:31
In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now is that corporate posts are being ignored while the AI slop of generic, machine-written content is eroding trust with potential customers and investors. On this episode of FiredUp!, we tackle the essential PR tactics that actually move the needle. We explore why executive visib...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
How to Measure Marketing Performance with Grant Johnson [not-audio_url] [/not-audio_url]

Duration: 42:15
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this an…
Burning Questions About PR  [Part 2] [not-audio_url] [/not-audio_url]

Duration: 45:41
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the question…
250 Startup Marketers Share Their Plans [not-audio_url] [/not-audio_url]

Duration: 42:56
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their busines…
How to Manage an Agency [not-audio_url] [/not-audio_url]

Duration: 50:24
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great…
Startup Marketer Outlook [not-audio_url] [/not-audio_url]

Duration: 42:04
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been bu…
Looking Inside the Dark Funnel with Josh Grose [not-audio_url] [/not-audio_url]

Duration: 48:18
We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happe…
Avoiding Sales Enablement Mistakes with Stacey Justice [not-audio_url] [/not-audio_url]

Duration: 31:11
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about…
The Essentials of Crisis Comms [not-audio_url] [/not-audio_url]

Duration: 39:56
The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in orde…
When to Pitch a Media Exclusive [not-audio_url] [/not-audio_url]

Duration: 1:01:13
When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Bo…

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