Is All Publicity Good Publicity?

Is All Publicity Good Publicity?

Author: Firebrand November 20, 2025 Duration: 37:48
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
How to Write Short [not-audio_url] [/not-audio_url]

Duration: 34:41
The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On thi…
How to Pitch the Media [not-audio_url] [/not-audio_url]

Duration: 46:55
You've issued the press release, but the reporters aren't calling. The truth is, getting media coverage requires a proactive, tailored media pitch, not just a document on a wire. If you're missing out on detailed press m…
Unlocking The Full Power of HubSpot with Fiona Smith [not-audio_url] [/not-audio_url]

Duration: 31:52
Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of F…
How to Measure Brand Awareness with Alastair Nee [not-audio_url] [/not-audio_url]

Duration: 45:31
You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of Fir…
The Latest Trends in ABM with Stephanie Quinn [not-audio_url] [/not-audio_url]

Duration: 38:31
Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from yo…
Why GEO is a Team Sport [not-audio_url] [/not-audio_url]

Duration: 33:10
As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a te…
AI’s Role in Content Creation with Keith O’Brien [not-audio_url] [/not-audio_url]

Duration: 44:59
Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episod…
The AI Backlash Hits Marketing [not-audio_url] [/not-audio_url]

Duration: 35:02
The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why ma…
How B2B Buyer Behavior is Changing [not-audio_url] [/not-audio_url]

Duration: 42:05
Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enou…
How to Be a Great Spokesperson [not-audio_url] [/not-audio_url]

Duration: 39:12
Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this epi…