Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

Author: Firebrand December 4, 2025 Duration: 39:49
Are you worried about your current B2B marketing strategy in the new year? The landscape is shifting rapidly, dominated by AI search and a tightening focus on efficiency. If you're still relying on old SEO tactics and gated content, you're falling behind. On this episode of FiredUp!, we dive into the most critical marketing predictions for 2026. We break down the rise of Generative Engine Optimization (GEO), the shift in PR spending to executive thought leadership, and the urgent need to use ...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
Interactive Content in the AI Era [not-audio_url] [/not-audio_url]

Duration: 29:20
Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial resear…
Creating a Category, Closing Series A with Aaron Cannon [not-audio_url] [/not-audio_url]

Duration: 38:27
Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company…
How to Raise the Profile of Your CEO [not-audio_url] [/not-audio_url]

Duration: 32:10
Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discu…
Naming in the AI Era with Anthony Shore [not-audio_url] [/not-audio_url]

Duration: 50:59
Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th epi…
How Projectworks Closed its Series A Funding with Mark Orttung [not-audio_url] [/not-audio_url]

Duration: 36:23
Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? I…
How to GEO a Press Release [not-audio_url] [/not-audio_url]

Duration: 31:47
Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this ep…
Is Corporate Blogging Dead? [not-audio_url] [/not-audio_url]

Duration: 32:19
Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whe…
Driving Leads in Fintech Today with Bill Rice [not-audio_url] [/not-audio_url]

Duration: 44:48
Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting i…
The Hottest Trends in Tech Marketing [not-audio_url] [/not-audio_url]

Duration: 41:57
We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this y…
Email Marketing in the AI Era [not-audio_url] [/not-audio_url]

Duration: 38:39
In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication metho…